Punchcut Labs Announces Research Initiatives

San Francisco, CA – August 16, 2023 – Punchcut, a leader in digital product design and innovation, today announced four expanded research initiatives to explore and harness the full potential of burgeoning technologies and design practices, including generative AI, spatial computing, Web3, and ethical design. The initiatives are part of the firm’s internal R&D program, Punchcut Labs, a dynamic, human-centered design and innovation hub that utilizes research and testing for rapid exploration, ideation, and mastery of emerging technologies.

“We established Punchcut Labs with the goal of cultivating a dynamic environment for generating innovative ideas and design approaches,” said Ken Olewiler, Punchcut’s CEO. “Our aim is to inspire creativity and enhance favorable human interactions using emerging technologies that impact our clients’ businesses and product strategies.”

A Culture of Exploration and Leadership

Punchcut Labs represents an ongoing commitment to pushing the boundaries of design, providing opportunities for designers to get hands-on experience with new technologies and tools. Punchcut focuses on conscious innovation across intelligent, immersive, systemic technologies, products and human experiences, while ensuring ethical design practices.

“With Punchcut Labs, we aim to not only stay ahead of the digital design curve, but also to shape its trajectory with innovative applications of technology that serves the goals and needs of people. Punchcut Labs initiatives are an essential part of our commitment to delivering truly transformative, human-centered, digital experiences,” concludes Olewiler.